Using Pantone Colors Will Provide Consistent Color Reproduction.
One of the biggest advantages in using specific pantone colors in your digital files is the color reproduction will be identical every time you print. The Pantone Matching system was created by Lawrence Herbet in 1963 in order to solve the problems associated with producing accurate and consistent colors by creating standardized colors of ink through detailed measurements and ink mixing. This is how a company such as coca cola can produce the exact red in their logo for example, no matter which printing company they use. Our pantone color specialists literally measure and mix the exact amount of ink required to create the any pantone color your choose, based on this standardized color system. For more information on the Pantone Matching System, please visit www.pantone.com
3.) Printing in high resolution and understanding D.P.I. – Let’s be clear on this. DPI is the measurement used within the printing and graphics design industry to determine how sharp an image is. Web graphics, online pictures, etc. are normally created at 72 dpi (dots per inch), this low resolution is great for the web because images look excellent on a computer monitor and the file sizes are very small. When designing graphics for pritning purposes, your images should be 300 dpi or better. Essentially what this is doing is displaying more information (or dots) for every square inch of the image you are viewing. The more dots used, the sharper the image. It’s really that simple. Color printing will look blurry if a 72 dpi artwork is used. Make sure you have your images at 300 dpi before you submit your files.
All artwork design programs allow you to resize an image you are working on, but it’s important to understand why simply resizing a low resolution image will not produce a true high resolution image. When you resize and make a low resolution image larger to meet the commercial printing specifications of 300DPI, all you are really doing is stretching the image. The technical term is called either resampling or interpolation. Since high resolution images are based upon the number of pixels an image contains, resizing will not create new pixels, information of your images and will only make each pixel larger by stretching it. The only way to ensure picture perfect high quality printing of your photos and images is to start with a high resolution image