by The Team at Ross Printing | Jul 28, 2026 | Marketing Tips
Here's what most marketers believe: Direct mail is for driving foot traffic. Email is for driving online purchases. That belief costs them money. Because the data tell a different story, direct mail isn't just driving online sales. It's one of your most...
by The Team at Ross Printing | Jul 16, 2026 | Marketing Tips
Everyone's using AI for marketing copy these days. ChatGPT, Claude, whatever tool fits your workflow. The question isn't whether AI can produce decent content. The question is how to use it to deliver the most value. For both print and digital channels, AI...
by The Team at Ross Printing | Jun 25, 2026 | Marketing Tips
Does this challenge sound familiar? How do you personalize direct mail at the scale customers expect without a massive marketing budget or sophisticated data infrastructure? The answer? Look at what your email is already telling you.Your Email Is Basically a...
by The Team at Ross Printing | Jun 11, 2026 | Marketing Tips
Most marketers approach direct mail the same way: Think about the list, nail the messaging, get the design right. Done, right? Not quite. There's actually a step that comes before all of that. It's the one that determines whether your campaign works or falls...
by The Team at Ross Printing | May 27, 2026 | Marketing Tips
You’re staring at a blank page, tasked with creating sales brochure copy from scratch. What should you include? How do you make it compelling without being a trained writer? The good news? Effective brochure writing follows straightforward principles anyone can...